Hello there!
This is Cappy hour bringing you the first run of merch, designed to raise awareness for Mens Mental Health!
‘Let em’ roll boys’ is an ode to those who were never given the tools to express, feel and show.
Conventional gender roles just aren’t cutting it.
We need a map to navigate emotions and a space to express them.
We need a recipe for masculinity that includes fear and sadness and vulnerability and acceptance and an overwhelming amount of love. 
It all begins with awareness, hosting discussion, embracing one other, asking for help, learning, rejecting superiority, challenging each other and finding the softness that we were never taught to harness.
There is strength in openness, vulnerability and transparency.
Scream, yell, cry, express..It’s for the strong.