‘Let em’ roll boys’ is an ode to those who were never given the tools to express, feel and show. Conventional gender roles are failing us. We need a map to navigate emotions and a space to express them. We need a recipe for masculinity that includes fear and sadness and vulnerability and acceptance and an overwhelming amount of love.

It all begins with awareness, hosting discussion, embracing one other, asking for help, learning, rejecting superiority, challenging each other and finding the softness that we were never taught to harness.

Lets disrupt some stereotypes!
There is strength in openness, vulnerability and transparency.
Scream, yell, cry, express..It’s for the strong.

Shirts & Caps & Totes and things are in the pipeline but for now, have a sticker.
Lets plaster these babies everywhere.